When the sun goes down on The Brits…

Anyone (over 18) that has been to The Brits will be able to tell you that it’s just as much about the music and general ‘evening festivities’ as it is about the snowboarding. And this year’s inaugural edition of The Brits in Tignes was no exception. With a solid music lineup that included one of the best resort cover bands you’ll ever lay your ears on – the Cheerleaders (who feature in this vid), and with a couple of Universities in town the same week, the nightly parties were always gonna get messy. Did we mention it was gay ski week too?

iON hooked up MC partners in grime Lucas Brammell and Scott Penman with beer money, an iON camera and a bike light and sent them out into the night to capture the various rituals and happenings at the Brits. These include (but are not limited to): howling like a pack of wolves, spinning in circles until you feel sick or fall over, doing a suicide shot, wearing girl’s underwear over your jeans, breakdancing on the ice outside, washing your mouth out with a glass rinser and so on and so forth…

Look out for cameo appearances from Dan Wakeham, the Butta boys, Nick from Bro! Clothing and of course, Whitelines’ esteemed editor and deputy editor Ed Blomfield and Tristan Kennedy. Sadly, the world has been spared from seeing my dilated pupils and not-so-expert Harlem Shake. You’ll have to wait until Spring Break for that one ;)


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