Above: Mt Snow PC: Rudi Riet
Soap Box is a chance for others to use the Whitelines platform to express their views, have a rant or just scream SNOWBOARDING into the eternal void of the internet. These opinions are not necessarily those of the WL editorial staff.
Author: Hilary Zalar
In an era where “shop local” has become a way of life, how would you feel if Starbucks owned and operated every coffee shop you visited or if Walmart owned every retail store you shopped at? The places you once loved and loyally supported, would no longer be authentic and offer the same experience that once drew you in. If you just wanted a cup of coffee that didn’t cost seven dollars, where would you go?
“I’ve been able to rationalize and support the numerous corporate changes they’ve endured. I also witnessed firsthand the lengths they’d go to keep their shareholders happy”
This year would have marked my sixth season and over 9,000 service hours with Vail Resorts. Over the years, I’ve worked with some truly extraordinary individuals. In those chapters I had some great experiences. I’ve been able to rationalize and support the numerous corporate changes they’ve endured. I also witnessed firsthand the lengths they’d go to keep their shareholders happy. Therefore, as of July 23, 2019 I can no longer work for or support Vail Resorts as a company. Many of you may be privately thinking the same as you contemplate gearing up for the coming season. For those of you who have not gathered enough thoughts to think this deep, take a second out of your day to hear me out.