The annual ISPO trade show in Munich isn’t typically a place associated with hope. Four days spent in this stale, strip-lit hellscape is enough to suck out the soul of even the most passionate snowboarder, leaving only a dollop of distilled grim.
A few years ago we were wandering one of its indeterminable halls, our immune systems mired in battle with the dreaded ‘ISPOla’, when we came across the Patagonia stand and spotted a woman working diligently away at a sewing machine. After making a repair to the elbow of what appeared to be a well-used wooly jumper, she handed it back to the owner, who walked away with a smile.
This was our first taste of Patagonia’s Worn Wear initiative – and we liked what we saw.
“If you can get yourself to a Worn Wear clinic, they’ll repair your gear on the spot”
Since 2013, Worn Wear has been encouraging snowboarders, skiers, climbers and mountaineers to extend the life of their gear – whatever brand it may be – for as long as they can.
It dovetails perfectly with the Patagonia’s raison d’etre, which is to make sure the products they produce themselves are built to withstand years of abuse in some of the world’s least hospitable environments. Examples include the Patagonia Powslayer jacket and pants, an impressive combo that we selected for this year’s Whitelines 100.