[series align=’left’]Head Snowboards are all about the people who use their innovative and high quality products. Working with their pro riders, Head gains an insight into what snowboarders really need.

With the input of engineers and production experts Head has made strides in snowboard technology. Space age technology such as intellifibres give Head a superior ride that’s affordable.

Head are also involved in sharing their knowledge with retailers and snowboard schools in order to benefit the whole snowboard industry. They call it the intelligence loop where “passion from riding meets technology making a product that rides better”. This combination of passion, technology and intelligence are a winning formula for Head.

We took a tour round their stand to see what they had in store for 2016.