Are you a freeride fanatic? Do you relish out of bounds exploration and yearn for life off the beaten track? If painting lines and dropping couloirs tick your boxes, then Swedish gear brand Haglöfs are offering you the chance to win the prize of a lifetime. They’re bringing back their iconic freeride-focused Vassi collection and to celebrate the fact, they’re offering one lucky person the chance to become their newest ambassador.

“Swedish gear brand Haglöfs are offering you the chance to win the prize of a lifetime”

The competition is open to everyone and to be in with a chance of winning, all you have to do is film yourself riding a line. Yep, it’s that simple. Find a line that’s a bit of you, and get it caught on camera. Upload it to Instagram and tag @haglofs and make sure to use the hashtag #whatsyourline. You can enter as many times as you like, so feel free to let loose and get creative. You don’t have to be a professional snowboarder to win, Haglöfs are looking for someone who is passionate and authentic. Entries will be judged on 15% composition and framing, 50% performance, style, stoke and happiness, 25% overall creativity and 10% production level.

The overall winner will receive: A 50,000 SEK, one-year Haglöfs ambassador contract, 30,000 SEK for use on outdoor projects, a full set of Vassi gear and the opportunity to take part in the forthcoming Vassi campaign.

“Built to withstand the toughest climates and to excel in any and all conditions this is gear you will want with you every step of the way”

A lucky runner up will snag 20,000 SEK for outdoor projects and a full set of Vassi gear, and a third prize of a full set of Vassi gear is also up for grabs.

The Vassi line was originally launched in 2012 with Per Jonsson Öhlin at the helm and is a dedicated collection for freeride enthusiasts. Built to withstand the toughest climates and to excel in any and all conditions this is gear you will want with you every step of the way.

Competition closes on March 27th 2020, for more information and terms and conditions, visit the Haglöfs website here.