What do you get when you take Xavier de le Rue – arguably the world’s best freerider – to Japan? A damn fine little video clip! Made by Xavier’s sponsor Swatch, this is full of the kind of snow that dreams are made of. It also features his fellow North Face team rider Lucas Debari, who by the way is one of the sickest powder freestylers you’ll ever see. In fact, the only thing I’m not sure about is Xavier’s opening line: “For sure people don’t think about going to Japan, they don’t even think there’s snow out there.” Really Xavier?