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The North Face – Mission Antarctic

This may be our second North Face post of the morning, but it’s just because they’re doing such a sick job of putting out exciting stuff at the moment. This time it’s Xavier de Le Rue riding in the Antarctic: not something you hear about every day. They’ve also decided not to put it out like a traditional film, instead promising to document the journey from the social networks of riders and their partners between November and December 21st. You can already catch the latest video diary (and see de Le Rue chucking up his breakfast in HD) right here:

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