We’re now into the third season of Every Third Thursday, Signal’s epic series of videos that see Dave Lee and his team dream up and bring to life increasingly outlandish multi-function snowboards. In the market for a bullet-proof snowboard? Dave’s your man. Can’t decide whether to catch air or catch fish? Then you need a fly fishing snowboard (obviously).

In this ETT crew profile we meet a man with a name so unpronounceable even he seems unsure of it – Signal’s Marketing Director Marc Wierenga (no, spellcheck, I didn’t mean to type ‘wiener’). Marc tells us how Signal snowboards came to life and why they started doing ETT two years ago. We also learn why Dave normally does all the talking…