There are currently only three sure-fire ways to triple your current sex appeal in less than 10 seconds. The first is to receive a tender kiss on the forehead from Brad Pitt on the set of ‘Fight Club’ circa 1999. Second, is to suckle at the teet of the slain animal after a successful snipe hunt. And the third? The third is to strap on an Arcade belt.

Arcade have beat their drums and gurgled out their war cry. It’s time to Strap In and Venture Out, again. Who better to lead them into battle? Few men can match his sheer animal magnetism, fewer still can best him when it comes down to different ways to use an Arcade Belt. He’s a man who survives on the fringes of society, a man who is as likely to kiss you as kill you. He received a PHD and a restraining order from his Alma Mater- The University of Life. By God, he drips with panache and stinks to high heaven of a certain ‘Je ne sais quoi’. Hold onto your knickers, it’s Ed Leigh.

“I felt myself swan dive into a bubbling cauldron of sexual tension and unassailable attraction”

We took to the streets of London to show people Arcade’s new video and to gauge public reaction. The results were overwhelmingly positive.

“I once locked eyes with Ed Leigh through the window of a Gondola as he was buckling up his Arcade belt and my ovaries just erupted. I felt myself swan dive into a bubbling cauldron of sexual tension and unassailable attraction. I was enveloped in a wave of euphoria.” Stella P, 28

“When I saw him clip on that second belt, I felt an unusual tingling sensation in the tip of my penis. It wasn’t altogether unpleasant.” John W, 34

“I’m blind” Dorothy, 86