If it’s fun you’re after, Airblaster is the brand for you. After over a decade in the business, Airblaster is still focused on making original products designed for having a blast on the mountain with your friends.
Airblaster was started in 2003 by Jesse Gradkoski, Paul Miller and pro rider Travis Parker who were worried that snowboarding was getting too serious. Since then, Airbaster has been injecting fun into the sometimes stale world of snowboard brands. Their classic videos such as August and Bike Car feature more carves, methods and laid out flips than big spins or technical rail combos.
By focusing on fun, friends and freedom Airblaster have made a name for themselves as representing any rider who really enjoys snowboarding, not just über-pros, street urchins or big mountain slayers.
Airblaster have made some truly memorable gear such as the leg bag and the infamous ‘ninja suit’; a legendary one-piece hooded long underwear suit. Their outerwear ranges from parkas to technical jackets, and the rest of their range – goggles, streetwear and apparel – is guaranteed to put a smile on your face whether you’re snowboarding or not.
The name is a product of a brainstorming session in Travis’ basement, where the founders were looking for word to sum up “floating through powder, launching a method, and ripping a fart, all at once.”