Forum F*** It London Premiere

Forum's Team Bus outside Grand Union in Brixton

Yesterday Forum’s Team Bus rolled into London bringing a whole crowd of the brand’s pros to the premiere of their latest film, Fuck It (or F*** It as they like to call it). As a crowd of shred-heads and industry types assembled in Brixton’s Grand Union Bar, the excitement was palpable – not least from the riders who had the first chance to really get out and stretch their legs in 27 hours! The long journey from Barcelona had obviously given them plenty of time to prepare, cos when they arrived they hit the bar hard, and with the start of the film pushed back to 9 o’clock, a lot of people were in an ‘appreciative’ state by the time it got going.

Yes there was some male nudity in the film - it's Forum, after all

Forum’s Team Manager Kevin Keller hit the stage, offering a brand new Scallywag board to “The first man to rip off John Jackson’s shirt!” You’d usually have to be feeling particularly brave to tackle the man-mountain with his matted mane of dreadlocks, but thanks to Forum’s generosity with the free beers there was enough dutch courage in the crowd for people to pounce on John J and steal the shirt off his back.

Andreas 'he's just so beautiful I want to sit on his face' Wiig signs a poster.

The film itself was the classic Forum combination of progressive riding insterspersed with silly piss-about interludes. There were super-tech rail tricks form the likes of Nic Sauve and Nico Cioffi and some rad powder riding from Jake Welch. Unfortunately both Andreas Wiig and Pat Moore injured themselves seriously at the start of last season, and so their only contributions were filmed in a brief summer session in New Zealand, but the Youngbloods stepped up to fill the gap in serious style, with Austin Sweetin’ looking particularly impressive.

Pat Moore looking stoked to meet Hannah Bailey. Incidentally Pat Moore is possibly the worst dancer we've ever seen.

And then there was John Jackson’s closing part. Like last year, it was a two-song ender, stuffed with the most insane backcountry freestyle riding we’ve ever seen. Literally. Double corks were thrown down left, right and centre, and cliffs that only the likes of Devun would usually dream of dropping were used to stomp insanely tech rotations. There are very few riders in the world today that you can legitimately say compete with Travis Rice for technical, balls-out, big-mountain freestyle, but John Jackson is one of them. A serious contender for Transworld’s ‘Part of the Year’ award. Again.

That's Forum's Rob Fairweather on the right. He's the man to thank for the free booze.

As the credits rolled and the whooping started, the Drunken Masters – a pair of German jesters from Munich – hit the decks. Spinning an eclectic mix of hip-hop and electro with an occasional smattering of dubstep they got a sweet party going on that continued til the early hours.

John Jackson shares a special moment with Forum's new marketing manager Verena Bossman
Analog's Dan Crichton loving it
Dan, Dale, James, Craig and Seb not posing.
Ed Blomfield with James Rodd, who seems to have rocked up at the wrong event.
This dude knows where he is though!
As do Cooler's Sophie and boyfriend. You know when you've been tangoed ;-)
Andreas Wiig meets Tai - look at the size of his hands!
Accidental kebab shop counter photo... it was that sort of night.
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