Dior haven’t specified if the poles are specifically for ski use, or to poke poor people away when they stand too close to you in the gondola queue. And we imagine golden-hued goggles offer close to zero per cent optical advantages but, if nothing else, they should function as an overpriced, hands-free mating call to attract those with similarly abhorrent taste.

“With rumours of the skis retailing at over $8,000, we’d imagine the snowboard comes in at a similar price, but hopefully with a free Dior sticker pack to deck out your top sheet or your Ferrari’s bumper”

Thankfully, we’ll only be subjected to seeing 50% of the world’s mega-elite donning these threads as it’s currently only available in men’s sizes – a rare silver lining to the everyday sexism that exists in the upper echelons of boutique, luxury fashion.

With rumours of the skis retailing at over $8,000, we’d imagine the snowboard comes in at a similar price, but hopefully with a free Dior sticker pack to deck out your top sheet or your Ferrari’s bumper.

At this stage, we don’t have much more information, but if you’ve genuinely clicked on this article to find out where your nearest Dior “Ski Capsule” is available to purchase, we’d kindly ask you to leave this website immediately.