“Who cares? Just ride.”
It’s not always expressed so succinctly, of course; sometimes it takes the form of a keyboard-melting essay about how the simple joy of turning, or scoring first tracks with your friends, is what it’s really about.
But as sure as day follows night, words to that effect will appear in the comments underneath any article about snowboarding’s competitive structure, or the role played by energy drinks, or pros weighing in on politics.
Even the less controversial pieces aren’t immune. What stance angles do you prefer? Who cares, just ride. Who’s got the best method? Who cares, just ride. Who’s your favourite snowboarder? Who cares, just ride – the implication being that nothing really matters, and we should all just share gifs of rad stunts and leave it at that.
It follows that some people will have greeted the news that a group of pro snowboarders visited North Korea in January – or that speed-record hoarder Jamie Barrow has just completed his own trip – with the same shrug that they’d offer a press release about a new format for the World Snowboard Tour.
If that’s the case, here’s where you get off. Enjoy your gifs.