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Jamie Nicholls

Jamie Nicholls

Pegged as the future of British snowboarding since he was just single digits of age, this young Yorkshire-ite has gone from strength to strength over the last double decade of his life. Lapping the dryslope since the age of 8, he made waves on AIM Orange Series which attracted his then team mate David Benedek t’up North to come and film with him in Halifax for the 2007 film ‘In Short’. The rest as they say, is history…

He was ‘unleashed’ on Europe and the World Snowboard Tour 2 years later and found himself sitting just outside the top 10 at the Burton European Open and the Burn River Jump in his first season on WST.

Jamie was on Nike 6.0 until its demise a few years ago, but his contracts with Nike have seen him appear in some of the most widely viewed shredits on the net. He graced many a vimeo users screen back in 2010 in the Nike D-Pad Sessions getting props from Blauvelt, Mason Aguirre and a young Kevin Backstrom.

He made his podium debut coming 3rd in Slopestyle at the Burn River Jump the following year in Livigno and then followed it up with a 4th place Big Air finish the following day. He rounded off his season with his virgin Gold trophy at the Ride Shakedown in Garmisch, cementing his spot as one of the leading rail technicians this side of the Atlantic.

After fermenting his skills for the last few seasons including top 10 results in the Burton US Open, European X-Games and the O’Neill Pleasure Jam: coupled with some banging rail edits from Iceland, The Chosen Series and even the occasional Northern stair-set, he has become one of Britain’s finest exports.

As a good old Yorkshire lad, he’s been the source of many hilarities in Mr Henry Jacksons ‘Jacksons Hole’ series including sushi, banana costumes, 47 and many comparisons to his assumed long lost brother Karl Pilkington.

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