Whitelines Snowboarding Spy Optics - Whitelines Snowboarding

Spy Optics

Spy Optics – big in the eyewear game – have never been ones to be pegged down in just snowsports. Operating in surfing, motocross, rally driving, wakeboarding and much more, you’re just as likely to see a pair of sunnies coming out of their factory as a freshly polished oversize lens.

Based out of California, they’ve been pumping out quality eye-protection since 1994 – and now also cover Audio, Apparel and even backpacks, so you can carry all the frames you see fit.

Spy ran into a spot of bother in September 2012 after erecting a billboard campaign that’s tagline was “Happy to sit on your face”. As you can imagine, the local fun police/residents were not amused and the company had to remove the billboard after a mere few days on display.

It caused such a ruckus that even our fair, non-bigoted and well respected Daily Mail newspaper reported on it… Spy replaced the billboard a few days later with a billboard that read “Happiness is coming…” Good to see they’ve still got their tongue in cheek.

Facts

Year founded
1994
Founder Name
Mark Simo, Brian Simo and Beaver Theodosakis
Based in
USA

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