Yet another company hailing from the shores of Western America, The North Face has always been synonymous with adventurous bankers, boat shoes and a large overdraft, but it seems it recent years TNF (as they call it in the biz) has decided to get into the snowboard market.
Skiers had been in their get up since the mid 80’s but it wasn’t until they snapped up the infamous French slayer Xavier de le Rue that anybody started taking their commitment to snowboarding a bit more seriously.
TNF is owned by the VF Corporation who also have majority ownership in Vans, Reef and Eastpak. Apparently over half the backpacks sold in the states are either TNF or Eastpak these days. Amazing what a few skiers and snowboarder can do for your image…
They also support and run The North Face Masters series where young and old backcountry bucks can come to test their mettle on the Freeride World Qualifying series before progressing onto the Freeride World Tour. The last stop was held in Squaw Valley back in February 2013, so keep your eyes peeled for the latest edition.
In the meantime you can catch DCP in the new YES Snowboards films and Xavier in the latest TGP project.