Signal founder Dave Lee – “Why I started my own snowboard factory”

Ever wondered how you go about starting your own snowboard company? Former Lib Tech pro Dave Lee did just that with Signal Snowboards, and since then the brand has picked up a legion of fans – ourselves included. With their homegrown, family feel and their quirky Every Third Thursday podcasts, Signal are a throwback to the good old days of ‘fun first, money second’ thinking. This new interview for ESPN sees founder Dave Lee explain a little more about how he came to build the brand and the philosophy behind it. “If you truly enjoy what you do and that’s you job, then you’re already retired.” WIse words!


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