The North Face have put out this somewhat trippy teaser for their new multi-disciplinary flick, Into The Mind. As far as we can tell the film will include skiers, climbers and kayakers as well as riders, so it’s safe to say that with this, along with the fact that it’s shot in the nature-loving Art of Flight slowmo that crowds always seem to love, means that it’s aimed at a pretty wide audience.
“Blur the lines between dream state and reality, as you perceive the world through the minds of many. Into the Mind contemplates the experiences passed between mentors and peers to paint a philosophical portrait of human kind. What drives us to overcome challenge? How do we justify risk? What forces are at the core of a mountain addiction? Unique athlete segments over a multitude of mountain sport genres depict the connectivity of Earth, and window into never seen before moments. Explore how we begin our perception of self, construct the foundations of confidence, and are ultimately led up the path of self-actualization. As Buddha once said, “The mind is everything. What you think you become.” Into The Mind is about becoming.”