This is the kind of blatant excuse for an advert we like. No messing about, no pretentious theme on which to hang the product placement. Just: “Right then boys, how’s about we go and build a f**k off hip somewhere and ride it?” I can see the reply now: “Yeah! We could call up the guys at Flaine. It’s the ugliest resort in the world, they’ll be well up for some free marketing.”
Which, presumably, is how Head snowboards’ Shayne Pospisil, Fredrik Evensen and Christophe Schmidt came to be hurling themselves off this beast, created by the H05 park crew. Good hips offer serious airtime but are rarer than you’d think, so don’t be surprised to see this little video appear on every snowboarding website under the sun. The moral of the story? Keep it simple. Keep it BIG.
Oh, and on a side-note, eagle-eyed Whitelines readers will notice it’s the same jump Head UK’s Lewis Courtier-Jones was pictured on for his recent ‘Contender’ page (WL97).