Not only did the YES Snowboards crew kick things off in the midst of a global recession, they did it in style. The brand is now one of the world's best-loved, with an ever-growing range and no shortage of innovations.
The YES 420 helped to popularise the 'short 'n' stubby' shape revolution, and the 20/20's concave base wasn't far behind.
"Congrats to the YES guys for hitting double figures"
Their Greats series is always a head-turner, and there's a solid offering for groms (look out for the new PowInc, a junior version of the 420). The female-specific stuff is always on point too, with input from long-serving team rider Helen Schettini.
Congrats to the YES guys for hitting double figures - here's what they've got in store for us in 2018/19:
YES The Greats Snowboards 2018-2019
After featuring the likes of JFK, Marylin Monroe and the much-missed Jeff Anderson, the Greats now tips the cap to the world of hip hop. Alongside pics of Ol' Dirty Bastard, Tupac Shakur, the Notorious B.I.G and Easy E, the topsheets feature a quote from each.
YES Basic Decade, Jackpot & Standard Snowboards 2018-2019
To celebrate the ten-year milestone, there's a new spec'd-up version of the Basic. Long-serving models back for more are the YES Jackpot and YES Standard (the latter of which has a new, lighter core).
YES Libre, Fun.Inc & Basic Snowboards 2018-2019
The YES Libre is a groomer-bashing delight, with a directional twin shape that makes it a winner for all-round riding. The kid-specific YES Fun.Inc impressed our test team last year, so we're pleased to see it back again in 2018/19. Then, of course, there's the ever-popular YES Basic.
YES Typo, Optimistic & Emoticon Snowboards 2018-2019
The YES Typo and YES Optimistic are very different beasts, but both have picked up their fair share of fans over the years, and we can expect them to do the same next winter.
The YES Emoticon, one of our favourite board from last year, is back again with its female-specific twist on the Basic.