The 3 founders of VZ cut their teeth at an unnamed sunglasses and goggles company before deciding to switch up the formula and the way that sunglass marketing was perceived by creating their own brand. And hey presto! VeeZee Inc was born.

With their backgrounds coming from surfing, skating, BMX, snowboarding, MotoX and just generally being rad - they’ve now got a heavy roster of riders in their team including Halldor Helgason, John and Eric Jackson, Hana Beaman and Tor Lundstrom.

We had a chat with main man Aecio Costa about one of Halldor's favourites - the Jetpack.