Ride have you covered on every front. Boards, boots, bindings, outerwear and accessories, the list goes on an on and it's all damn good. We're big fans of their boards too, as we named the Ride Helix our Tester's Choice in the All Mountain category in last year's board. The Alter Ego has a growing fan base too and for good reason, there's no other board out there which can rip in deep powder like a swallow tail and then take it to the park and be thrown around on jumps and rails so easily. These two boards are back again this year and looking better than ever. You only have to ask Yuki Kadono, the Japanese wonderkid for proof that these boards rip, he basically won every contest he entered last year riding the Helix.
Made by real snowboarders, for real snowboarders. Repping since '92, Ride know snowboarding more than most.
2016/17 Snowboard Product Previews
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