It might be a surprise to you, but Picture Organic have crept from behind and are now one of the largest outerwear brands in Europe and definitely one of the big boys. No wonder either - their bright designs certainly stand out on the hill, plus their eco credentials are amongst the leaders in the whole of the outdoor pursuits market.
"Picture ensures a minimum of 50% recycled polyester in its products"
For 2017/18 they'll be continuing much as before, the boldness to their current range sure ain't going anywhere, and you can mix and match pretty much the whole line with its variety of block colours and patterns. We particularly like the tree insignia that printed huge on chests and backpacks still looks pretty subtle.
Most importantly, Picture ensures a minimum of 50% recycled polyester in its products, plus next year for the first time their water repellent treatment will become 100% PFC-free, a huge step in waterproofing techniques. There's more to come, but for now have a browse of what they had to show at ISPO this year.
Use the links below to see more 2017-2018 Snowboard Gear previews
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