From reliably sourced natural materials like merino wool and down, to 'Environmental & Social responsibility' as a company - they stand out as a wet dream for eco friendly outdoor enthusiasts looking to splash a little bit more cash for some of the best product going.
As they branch across many different activities and disciplines, we've picked out a selection of their outerwear that'll perform in the toughest snowy conditions for your viewing pleasure.
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Patagonia PowSlayer Snowboard Jacket 2015 2016
Worn by Josh Dirksen - the PowSlayer jacket is at the very top of Patagonia's snow line!
With advanced pocket storage for easy access to skins and snacks, a touchpoint cord pull for the hood, and light weight GoreTex construction - it's designed for great freedom of movement, and comfort in extreme conditions. And should you manage to puncture it on your travels - it's been made easy to repair, so it'll last you longer too.
Patagonia Reconnaissance snowboard Jacket 2015 2016
Targetted towards the splitboarding/hiking market, this soft fabric outer jacket is the shell element in Patagonia's three layer system - base/mid layer/outer layer.
Comfortable and breathable whether you're hiking up or weaving your way back down.
Patagonia Untracked Snowboard Jacket 2015 2016
Patagonia's Untracked jacket is the top half of a highly articulated three layer GoreTex combo, that also features the touchpoint hood system of the PowSlayer.
It comes with a brushed tricot backer for extra warmth on those cold days too...
Patagonia Untracked Snowboard Pants 2015 2016
Relaxed fit for the snowboard market - the bottom half of the Untracked combo is another three layer GoreTex number with plenty of articulated movement behind it's design.
With large leg vents for extra air when you need it, and a highly breathable/waterproof outer, it also packs brushed tricot on the inside for warmth - and includes Recco too.