Oakley was started in 1975 by Jim Jannard who started making motorbike grips. Jim soon went on to make motorcross goggles which would be a staple of the scene for years to come. Eventually Oakley moved into the snowboarding market in 1984.

The O Frame goggle was the result of years of work and it’s superior clarity and fit was what made the difference between some riders owning the mountain and others simply riding down it.

Oakley has over 600 patents and is continuously pushing the boundaries of vision. Oakley have a team who are also pushing boundaries. They’re Shaun White’s goggle of choice and other team riders include Terje, Danny Kass, Kazu Kokubo, Seb Toots, Torstein Horgmo, Jamie Anderson, Jenny Jones and the list goes on!

Their classic O logo is recognised as a true sign of top quality and high performance across the world and here’s a pub quiz fact for you; at the 2008 Olympics in Beijing, 88 Oakley athletes won medals.

Oakley's recent innovations like the Pryzm lens has left retailers sold out all over Europe. We caught up with them at ISPO 2015 to see what they were going to set the market alight with this coming season.

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The Oakley A-Frame has been a staple of the a mainstay of their range for what feels like decades now. They've given the A Frame a revamp this year by trimming the shape down a little, but maintaining the wide field of view.

Oakley's O Matter frames are super flexible that conform to the shape of your face to maximise comfort with or without a helmet. They're designed for people with small to medium shaped faces, so if you've got a schnozzle mount the size of a statue, you might be better off with one of Oakley's larger goggles.

As with all Oakley products, it comes with their patented anti-fog technology so you don't spend time worrying about the impending mist of doom.


Oakley's Kazu Kokubo has been honoured with an A Frame 2 pro model for 2016.

The duals surge point frame vents for improved air circulation to keep your eyes from getting watery, whilst the outrigger; which are the struts on each side of the goggle. distribute the pressure evenly across your face.


The Oakley Airbrake is now in its 3rd year, and it's received a botox injection of new tech to keep it fresh.

The Airbrake has switchlock technology so you can change lenses quicker than the clouds form, which is always nifty.

The Airbrake is often toted as one of the most comfortable goggles on the market and with the goggle's rigid exoskeleton, the goggles maintain their comfort, but with less warp and distortion.


Sauron got his own personal tribute in the form of a Oakley beanie, formed to be an all seeing eye.


The Crowbar goggle from Oakley is one of their most recognisable models that's graced the visage of many of the world's best snowsliders.

The Crowbar has a streamline frame design that reduce weight whilst maintaining the maximum expanded peripheral vision to scope wide lines and avoid any unwanted collisions.

The Crowbar will receive the Prizm treatment this coming season for more transitional changes than superpipe final.


Eero Ettala has been honoured with another set of custom garments from Oakley this season. It's a toned down affair compared to his white jacket and orange pants of a few seasons ago.

This season he's received the natural treatment with an earthy khaki and a dull blue number. The day where Eero wears a pair of tight pants is the same day that the four horsemen of the apocalypse drop start thrashing pow, so you don't need to worry about having chicken legs with these hosiers on.


Fellow Scandiland rider Ståle Sandbech gets the custom treatment as well with a pinky street styled jacket with quilted stitching for that prim and proper look.

Ståle's been repping the camo for a while now, so maybe the judges will see him better and stop giving him 2nd place from now on...we jest.


Oakley got in on the frameless hype this year with the Flight Deck, and we reckon it's probably their fastest selling product to date.

The single component flowing shape looks incredible, and when partnered with their Prizm technology, it's a surefire recipe for success. The obvious advantage of a frameless goggle is just the sheer amount of vision you get.


The Flight Deck xm from Oakley is a scaled down version of the Flight Deck for people with slightly smaller faces and don't want to look like a bumblebee wearing big goggles.

Not only do they maximise peripheral vision, but they improve downwards and upwards vision as well. Especially nifty on tight and steep descents. They also come with the same Switchlock system as the Airbrake goggles that you looked at earlier, so you'll be laughing when the weather changes. Unless it's a blizzard, in which case you should probably seek shelter and call for help with coco and blankets.


Jake Blauvelt's got another set of fresh threads again this season. The tech packed into the jacket would make a Engineer weep with joy. It even gets the two-tiered pocket treatment for the breast pocket.