The Horsefeathers guys have been doing their thing is some way, shape or form since 1989, but it's only in the last decade or so that their profile has rocketed.
The combination of quality products, a stacked pro team (Halldor & Eiki Helgason, Klaudia Medlova and Tyler Chorlton among them) and a rootsy, fun-forward vibe means has made them one to look out for each winter.
You might have read the news that Halldor's atrip brand was being rolled up into Horsefeathers. There was no sign of his new line at ISPO, but there was plenty else to whet our appetite for 2018/19.
Take a look:
Horsefeathers Raven Eiki Snowboard Jacket 2018-2019
Eiki Helgason doesn't feel the need to go full tech-tard with his outerwear, as you'll find him in the streets just as often as out back. His new Raven jacket still has all the features you'd want, however, including powder skirt and media pocket.
Horsefeathers Loma Women's Snowboard Jacket & Eve Women's Snowboard Pants 2018-2019
Horsefeathers Night Hawk Snowboard Jacket 2018-2019
The Night Hawk is the latest jacket from Tyler Chorlton's 'Addicted to Powder' line. As you might expect, the specs are suitable for backcountry missions, and all seams are fully taped.
Horsefeathers Gosling Snowboard Jacket & Barge Snowboard Pants 2018-2019
Horsefeathers Getty Women's Snowboard Jacket 2018-2019
This 15K/10K features Primaloft insulation, making it a strong choice for those who want something that will handle the harsher elements encountered in everyday resort riding. If this red's a bit strong for you, there are three other colourways available too.
Horsefeathers Tamika Women's Snowboard Jacket 2018-2019
Horsefeathers Mika Women's Snowboard Jacket 2018-2019
Horsefeathers Dagger Snowboard Jacket 2018-2019
The Dagger boasts a little more insulation (80g in the torso, 60g in the sleeves) for those colder days. It's still got a regular fit though, so you won't feel like the Michelin Man.
Horsefeathers Dagger Snowboard Jacket & Pinball Snowboard Pants 2018-2019
Horsefeathers Lanc Kids Snowboard Jacket & Kids Pinball Pants 2018-2019
A sure-fire way to turn groms off to snowboarding is sending them out in sub-par outerwear. With the Lanc Kids and Pinball Kids, you can keep them wrapped up in 100g insulation, as well as looking the part.
Horsefeathers Bourne Snowboard Backpack 2018-2019
Horsefeathers Ganbei x JBMC Snowboard Mitts 2018-2019
The Horsefeathers guys have a strong connection to China, hosting their insane moguls event there every year. Next winter they're teaming up with the JBMC crew for some eye-catching accessories, including these mitts.
Horsefeathers Tenia Women's Snowboard Beanie 2018-2019
Horsefeathers Assorted Sunglasses 2018-2019
Everyone needs sunnies, right?