They've never sat on their laurels though and have consistently pushed the bar since the first camera was sold to surf retailers. When you consider that the first GoPro cameras had 35mm film function, and have now developed into a 4K processing bit of kit, you can understand how they've become the leading action camera producers in the world.
With the GoPro Hero 4 Black having dropped not too long ago, they're keeping any further models under wraps for now, which in a highly competitive industry, probably ins't the worst idea in the world.
We took a spin around their stand at ISPO 2015 to see what's new in the world of going professional.
(hit the left and right arrows to scroll through)
Take a look at our guide to the 10 essential GoPro Accessories
GoPro HD Black Hero 4 Camera 2015 2016
The HERO 4 Black Edition is the crown jewel of the new GoPro line, offering a processor that is 2 times more powerful than its predecessor and 2x faster frame rate options. It’s touted as “the most advanced GoPro ever".
The HERO 4 Black offers shooting at full 4K resolution at 30 frames per second (fps), 2.7K at 50 fps, and full HD 1080p at a whopping 120 fps.
While the first two settings will only really be useful for serious producers (who really needs to shoot cinema-size HD footage?), the 1080p 120 fps setting will no doubt be a game changer for us snowboarders, allowing us to capture and playback super crisp high-definition footage in super slow motion.
New Protune™ settings for both photos and video will allow users to manually adjust the Color, ISO Limit, Exposure and more – an digital SLR-like feature that will give users unparalleled control over images in such a tiny camera.
The camera is waterproof down to 131 feet (40m) and other features include built-in Wi-Fi, Bluetooth, greater control over exposure settings for nighttime shooting, a QuikCapture feature for powering up and recording with the press of a single button, a “HiLight Tag" feature that allows you to mark key moments in your footage and auto low light features.
They've also just released a software update which expands the camera's current settings to the max, check out the video below to hear more about it from GoPro themselves...
GoPro HD Silver Hero 4 Camera 2015 2016
The GoPro HERO 4 Silver Edition is the mid-range camera in the line, and although it doesn’t offer the highest resolution of 4K at 30fps (it does still offer 4K at 15fps), it does include the first ever built in LCD display seen on a GoPro.
The touchscreen will will allow users to frame shots, adjust settings and playback content, greatly improving usability on the trot. We’ll have to wait and see how the GoPro HERO 4 Silver’s battery life is affected by the addition of the screen.
The HERO 4 Silver will shoot 4K at 15fps, 2.7K at 30fps, 1440p at 48fps, 1080p at 60fps, 960p at 100fps, and 720p at 120fps, so a slightly lower maximum resolution, as well as lower maximum frame rates.
The other features, including photo features are pretty much in line with the Black edition.
GoPro 3-Way Camera Pole Mount 2015 2016
GoPro have released a multi-function mount for their wildly popular action camera that can be used in three different ways. Hence, the ’3-Way’.
The most popular use will be as a ‘kinky’ extension arm, which can be used for POV or follow-cam footage and angled up to remove the ‘hand-in-the-shot’ issue that more rigid poles are sometimes prone to. The pole folds up to just 19cm and when fully extended, reaches 51cm.
When you’re not busy taking face-shot selfies for days, you can detach the handle from the arm and use it as a mini camera grip.
If that wasn’t enough, stashed away inside the handle is a lightweight, mini tripod that can be removed and used on it’s own or combined with the handle – perfect for timelapses or timer shots.
Combos for days!
GoPro Jaws Flex Mount Camera Mount 2015 2016
The Jaws: Flex Mount is another mount from GoPro designed to get those angles that're a pain in the ass to film yourself.
The G clamp means you can clamp the mount onto a object from 0.6 - 5cm in diameter and keep your camera secure no matter the conditions. Whilst this might not seem like the biggest innovation in camera mounts, it's actually fairly useful for static shots in the park without having to faff around with a tripod or risk some nauseating Cloverfield style footy.