The guys at Canadian snowboard brand Endeavor are no stranger to the musical colab - just this year they put out topsheet graphics inspired by Nirvana and the Wu-Tang Clan. Their latest is a nod to some more giants of hip-hop, Run DMC.
A classic shot of the boys in Paris adorns the topsheet, while the base will go down with *cough* sole shredders everythere.
There's no word from Reverend Run or DMC themselves about the collaboration - and Jam Master Jay is sadly no longer with us - but they've never been ones to shy away from a bit of product endorsement.
Altogether now: "My... En... DEAVOR!"