There's no questioning the fact that Burton's product story of the year is their new Step On system. That's a given, and according to all reports so far rightly so. But that's not to say there isn't a whole lot going on at the Burton camp besides.
We were invited over last week to take a look through exactly what we should be expecting other than the headline grabber, and found ourselves flooded with Big B product to shoot and disperse out to the rest of you - so here stand as many of the hard goods as we could capture on camera.
Peep below for some of their 17/18 boards, boots and bindings, complete with Danny Davis' double-whammy Gonz collabs in the Free Thinker and Deep Thinker; as well as Family Tree decks with Blotto photo topsheets that each include a GPS location of the shot they feature.
Other highlights include this year's ladies Red Wing Supreme boots which now come with an inbuilt active heating liner, offering three heating settings if you've got the cash to go super premium; and the incorporation of trainer-style flyknit fabrics into boot outers elsewhere.
Of course, we had another little go at Stepping On in the showroom, and you can view the range of Step On boots and bindings that'll be popping up in stores later this year too, so get scrolling and have a look.
Use the links below to see more 2017-2018 Snowboard Gear previews
Anon | Arbor | Bent Metal | Bonfire | Burton Outerwear | CAPiTA | Dainese | Deeluxe | Dragon | Drake | Dupraz | Dinosaurs Will Die | Fix | Flow | Giro | Gnu | Head | Holden | Jones | K2 | Karakoram | Korua | Lib Tech | Melon | Mizu | Neff | Nidecker | Nitro | Northwave | NOW | Oakley | Patagonia | Picture | POW | Protest | Ride | Rome | Roxy | Salomon | Sandbox | Saxx | Sessions | Smith | Thirty Two | Union | Vans | Vimana | West | YES
Burton Cartel Snowboard Bindings 2017-2017
Burton Chopper LTD DC Comics Kid's Snowboard 2017-2017
Burton Custom Snowboard 2017-2018
Burton Custom Snowboard Bindings 2017-2018
Burton Custom-X Snowboard 2017-2018
Burton Day Trader Women's Snowboard 2017-2018
Burton Women's Deja Vu Snowboard, Mint Boots, Lexa Bindings 2017-2018
Burton Fish Snowboard 2017-2018
Burton Feelgood Women's Snowboard 2017-2018
Burton Flight Attendant Snowboard, Imperial Boots, Cartel Binding 2017-2018
Burton Free Thinker & Deep Thinker Snowboards, Red Wing Leather Ion Boots & Malavita Bindings - Danny Davis 2017-2018
Gonz graphics, new and old.
Burton Freestyle Snowboard Bindings 2017-2018
Burton Genesis Snowboard Bindings 2017-2018
Burton Grom Girls Snowboard Bindings 2017-2018
Burton Ion Snowboard Boots 2017-2018
Burton Kilroy Process Snowboard 2017-2018
Burton Lexa Women's Snowboard Bindings 2017-2018
Burton Women's Lipstick Snowboard | Step on Felix/Limelight Boots & Bindings 2017-2018
Burton Malavita Snowboard Bindings 2017-2018
Burton Mini-Grom Snowboard Boots 2017-2018
Burton Process Snowboard | Men's Step On Photon/Ruler Boots and Bindings 2017-2018
Burton Mission Snowboard Bindings 2017-2018
Burton Mystery Malolo Snowboard 2017-2018
Burton Protest Youth Snowboard 2017-2018
Burton Rip Cord Snowboard 2017-2018
Burton Ruler Snowboard Boots 2017-2018
Burton Skeleton Key Snowboard 2017-2018
Burton SLX, Almighty & Women's Ritual LTD Flyknit Snowboard Boots 2017-2018
Burton Women's Scribe Bindings, Socialite Snowboard & Limelight Boots 2017-2018
Burton Women's Story Board Snowboard, Supreme Boots, Lexa EST Bindings 2017-2018
Burton Talent Scout Women's Snowboard, Ritual LTD Boots, Lexa/Escapade Bindings 2017-2018
Burton The White Collection Snowboard 2017-2018
Burton Throwback Snowboard 2017-2018
Burton Trick Pony Snowboard 2017-2018
Burton Women's Limelight Snowboard Boots 2017-2018
Burton Women's Supreme Red Wing Toaster Boots & Supreme Snowboard Boots 2017-2018
Burton Working Stiff Snowboard, Ion Boots, Genesis Bindings 2017-2018
Burton X-Base & Genesis X Snowboard Bindings 2017-2018
Burton Youth Snowboard Boots & Bindings 2017-2018