There's no denying Bonfire's history when it comes to snowboard outerwear - they've honed their craft over more than a quarter century in the mountains, and by all accounts they're not stopping any time soon.
Some select samples from next winter's outerwear and clothing can be seen below, from both the men's and women's Gold and Platinum collections - with typically classic styling and colour choices.
Whether you want your snowboard outerwear to offer flexibility, warmth, protection against the elements, or a combination of the lot, we don't doubt that there'll be a pick that's right for you.
Use the links below to see more 2017-2018 Snowboard Gear previews
Anon | Arbor | Bent Metal | Burton Hardware | Burton Outerwear | CAPiTA | Dainese | Deeluxe | Dragon | Drake | Dupraz | Dinosaurs Will Die | Fix | Flow | Giro | Gnu | Head | Holden | Jones | K2 | Karakoram | Korua | Lib Tech | Melon | Mizu | Neff | Nidecker | Nitro | Northwave | NOW | Oakley | Patagonia | Picture | POW | Protest | Ride | Rome | Roxy | Salomon | Sandbox | Saxx | Sessions | Smith | Thirty Two | Union | Vans | Vimana | West | YES