Big news from the snowboard industry today as two already sizeable brands combine and come under the wing of another.
Low Pressure Studio - the Euro brains behind Bataleon, Lobster and Switchback Bindings - are bringing the legendary US brand Rome SDS under their banner, though Rome's creative, R&D and design will stay in Waterbury, Vermont.
Furthermore, the Nidecker brothers have acquired a majority stake in LPS. It'll continue to operate as its own entity, separate from the rest of the Nidecker group which includes Jones, YES, Flow and NOW Bindings.
Henry Nidecker stated “We have been impressed by the success of Low Pressure Studio and jumped at the opportunity to support a rider-driven brand that reflected our collective passion for snowboarding. This collaboration will allow us to shape the future of our sport and the lifestyle that means so much to all of us."
“This new partnership is bringing together riders with deep roots in both American and European snowboarding — a first in the history of the snowboarding industry” - Rome Co-Founder Paul Maravetz
Dennis Dusseldorp, CEO of Low Pressure Studio said “The passion for snowboarding is what drives us all. Feeding off of each-others energy will boost the brands and strengthen our market position while remaining true to our vision of being a home for real rider driven brands.”
“This new partnership is bringing together riders with deep roots in both American and European snowboarding — a first in the history of the snowboarding industry” said Paul Maravetz, Rome Co-Founder.