- Price: £170
- Sizes: 4-9
- Flex: 5
They say: Get more pleasure with this all-mountain treasure.
We say: Aimed at ladies who want an all-rounder, the Emerald combines a medium flex with higher end features like an air bubble to cushion landings. This may be a bit moderate for proper extremists, but those who like a bit of everything will like that.
- Building boards since: 2004
- HQ: Auburn, CA, USA
- History lesson: Founded by a crew of riders who “believe in quality first", Academy has grown slowly overseas, but it rapidly became a household name in the states, with a team that featured the likes of Chad Otterstrom. Right from the beginning the idea has been to support the growth of ordinary riders alongside team shredders. For that reason (and also, probably because it fits neatly with their name) Academy give out a series of scholarships to talented snow lovers each year to help them through college. Nice guys then!
- Ridden by: Frat-boys on company scholarships, and US-based park rats who know their Tyler Flanagans from their Scotty Jameses.