We're always being told to buy local, eat local, shop local. You can write that off as just another Sainsbury's selling technique, but when it comes to snowboard kit, there's some sense in it. Local brands support local scenes, organise and sponsor local comps and nurture up-and-coming talents.
Take these independent British brands for example. These guys all started out as riders with big ideas to make something great for their fellow shredders. With little or no backing, they've build these brands up from the grassroots - sourcing funding, spreading the word and producing everything from super-warm mitts to rad graphic hoodies.
None of these guys are in it for the money, they're all in it for the love. By supporting them, you'll be helping to make British snowboarding a better place. And if that doesn't make you feel warm and fuzzy than we don't know what would.
The guys behind Misguided Fools came up with this brand back in 2012. They wanted to create threads for shredders like themselves, "a bunch of guys who enjoy the finer things in life: snow, music, drinking beer, having a laugh, taking the piss. We don’t take ourselves too seriously." After all, isn't that what it's all about? We're big fans of their classic flannel shirts and new beanie and cap range.
WE LIKE... Made of Stone T-shirt and Signature Flannel Shirt (above)
Check out their Facebook Page for news on the latest products
Born on the slopes of Europe to British founders sometime back in 2000, Syndicate Clothing has become a firm favourite among home shredders and seasonnaires alike. Their hoodies, t-shirts and vests are ideal for riding in, and they rep some truly sick graphics including our favourite Grateful Shred design. Big props to these guys for staying true to their motto of putting friends and their love of shred first.
Bro! is the brainchild of brothers Nick and JJ Coates who started out hand-stitching their label onto beanies. After enlisting their aunt's knitting skills to create handmade beanies (apparently she's a boss with the needles), the pair branched into t-shirts, vests and hoodies. They've got some pretty bad ass tie-dye t-shirts alongside their original beanie collection. Definitely a brand to watch out for!
Designer and rider James Shaw founded Love Inc. as an outlet for his creative frustrations. Before long it became a fully-fledged business. Their range might not be huge but the team have put a tonne of thought into every product, always keeping the rider in mind. We're not going to argue with that - their 'SKIING IS A BIT SHIT' t-shirt is almost guaranteed to be on every rider's Christmas list.
Yorkshire-based clothing brand Dalikafodda combines snowboarding with deathpunk, a much neglected combo in the eyes of founders Ian Thrashmore and Schoph Schophield. Beanies are pretty much their core product - their Docker range is interestingly inspired by Jack Nicholson's beanie worn in One Flew Over The Cuckoo's Nest. For the pair, running Dalikfodda isn't about making money. They're more stoked on supporting the grassroots, providing a good product to riders and remaining independent. Props to that!
Grungy earth tones and skate-inspired graphics make Brit brand Park stand out from the pack. High-spec, top quality products are part of Park's ethos - they keep tight reign over new product developments. Just one look through their collection shows this commitment to the core has definitely paid off.
Back in 2007, Brit Tom Kingsnorth quit his terrible seasonnaire job in a bakery and used his earnings to set up Transform Gloves. Now they're stocked in as far flung locations as Slovakia, Korea and the USA. They make gloves to suit all weather and styles from the camo print K.O. Mitt (above) to sturdy Photo Incentive gloves, plus a few neckwarmers and beanies thrown in for good measure.
A pair of shredders/graphic designers from Kent are the masterminds behind slick snowboard brand Moog Royale. They make high-quality screen printed tees and simple sweaters, all printed in the UK. There's only a limited number of each design, so you can be sure you won't see everyone repping the same tee as you on the mountain.
WE LIKE... Grey Crest Zip Hood and Denim Blue 77 Tee
Socks aren't exactly the most exciting part of gear - but Scene Socks have changed all that. Brit pair Dan Wakeham and Nick Atkins make probably the boldest, brightest snowboard socks around. The imagination that goes into these designs is undeniably rad - from the banana sock to the Rastafarian. Plus they sponsors some of Britain's top pros and sell their model designs online. So even if you're not quite the same riding standard as Billy Morgan, at least your feet will be as warm as his.
Block colours and baselayers are a winning combo in the snowboard world. Amel have just brought out their new range using their classic simple logo paired with a rad graphic. Just all-round, easy to wear tops that work when you're riding and afterwards at après!