The Luminaries Series is about shining a light on some of the most inspirational people in our industry, documenting their rise in their given professions, and sharing some of their insights from along the way.
Going through life isn’t always a piece of cake. Chances are most of us have struggled to find our place in this world — a place where we feel comfortable to be ourselves and a place to share our thoughts and experiences without the fear of being judged.
Alba Pardo, founder or Spanish Snowboard Mag SBES Mag, writer for Red Bull Spain snow and bike, and Justine Mulliez, former event producer and media manager at events such as X Games and the Nine Knights & Queens, have been part of the action sports industry for a long time now and have both struggled to find their place in the industry as females. As a result, they wanted to help create a safe space for like-minded women to share their stories and knowledge. This is how the Women in Action Sports Network came about.
“I realised I was making decisions for other people, I was in a situation that I didn’t know what the hell is going on with my life, and that lead me to coaching”
“Women in Action Sports Network is the evolution from the Women in Boardsports community, which started back in 2009 in Saas-Fee,” Alba tells us. “There are a lot of women in the industry that love the same things who have never met, so Women in Boardsports organised this informal gathering. I ended up going, not knowing what to expect, who to meet. It turned out to be one of the most inspiring weekends of my life. We were all so eager to share and learn and get to know each other and build this community that was there but not connected. I met some of my mentors through that, women that gave me the opportunities to be in the places I wanted to be. I wanted to make sure other women could have that opportunity too.”