What’s the easiest way to get your own pro model? Why, start your own snowboard company of course! That’s what Gigi Ruf did in 2012 when he started Slash. Obviously it had less to do with getting his own board (everyone and their mum would have been willing to sign him to their brand at the time, and still would) and more to do with putting his peerless knowledge and expertise to good use.
The Slash ATV (All Terrain Vehicle) is his weapon of choice, an honest-to-goodness camber stick with more clever tech going on than we have space to cover. The standout might be the ‘Reactive Flex’, which means that the torsional (aka edge-to-edge) bend of the board adapts to what you’re doing. The edges flex upwards when the board is unweighted so won’t catch on rails, but the opposite is true when you’re really cranking a turn, so you get extra grip. If you’re wondering about those interesting nose and tail shapes, they bring the overall weight down and certainly don’t hurt when trying to keep your trailing foot down in the powder – but as Gigi himself says, it’s mainly so that it “stands up without tipping over like rounded boards can do!”
“This thing is an absolute powerhouse. It’s one of those boards that really push you to ride faster, drop higher and send it deeper into the landing. When it’s up on an edge it’s so confident, it won’t skip anywhere. I didn’t get to ride it off-piste but the way it powered through the crud gave me confidence it’d float well – a true all-terrain snowboard. It’s not overly easy to ride, though it will put a big smile on your face if you’ve got the energy to work it. Great for confident snowboarders who want something to take their riding to the next level.” – Matt Higson