American downhill skier Ted Ligety started Shred back in 2006. If that name rings a bell, you may have seen it come up in articles relating to the ongoing ‘FIS vs WST’ debate (he’s been a longtime critic of the former, prompting supporters of the latter to cite him in their arguments). His company’s output has gained popularity beyond the world of the lycra-clad, with Romain Di Marchi and Pat Burgener among its sponsored snowboarders.
The badass-looking Shred Smartefy Popsicle has everything you’d want from a goggle, including helmet compatibility and 100% UVA, UVB and UBC protection. However, it’s also got some top tech like their patented ‘NoDistortion’ system. Instead of having two lenses with a sealed air pocket between the two, there is a small valve that prevents the build-up of pressure. This prevents the lenses bending or warping at high altitudes. It doesn’t mean you need to worry about water droplets creeping in though, as the valve is equipped with a high-end filter. In order to create the best fit for your face, the foam is tapered so it’s not too bulky where you don’t need it. Finally, the new ‘No BS’ lens replacement system, so called for the decision to improve traditional lens-changing tech rather than invent anything gimmicky, makes it easy to switch up your tint when required. It comes with a spare low light lens, and will suit those with “medium-small” faces who like a wide frame and lens. If this sounds you, take a look at the Smartefy Popsicle.