If the Board of Directors is old faithful, then the Endeavor New Standard is their young upstart. This was the first board to be designed at the Canadian manufacturer’s Archetype R&D facility, and came with a lot of expectation.
After all, they were out to make a “completely new style of board that is stable yet loose, aggressive yet fun and soft yet poppy.” – hence the name. And while it may be a big claim, the New Standard certainly got our tester’s approval. Profile-wise, it has the same ‘3D camber’ as the B.O.D., with the raised contact points to reduce edge catches. The big difference is that it’s they’ve gone back to an extruded rather than sintered base, so it isn’t as quick but makes up for it in durability and price. It’s actually a little wider than the B.O.D. so you get more surface area and can therefore scale down in size (which is why it only goes up to 157cm). They’ve also softened it up this year, putting it right in the sweetspot for those who like to butter and get creative all over the hill. We like the old-timey topsheet too; questionable products featured on some of the other lengths include rat hair oil, condor blood and cobra fangs.
“The Endeavor New Standard turns effortlessly, with great grip – it holds an edge perfectly and the dampening in the sidewalls really cuts out the chatter. The lifted corners prevent catching and offer a bit of extra float, plus they make you want to try new stuff as you know you won’t catch an edge and eat shit! Its not a noodle so for butters and presses you need to work a bit harder than you do on a pure jib board, but it’s still good fun. Get this if you’re looking for all-mountain performance that stands out from the crowd” – Chris Sturgess