O’Neill Shoreditch Showdown – Behind the Scenes

Last week O’Neill showed up in Shoreditch with about 50 tons of snow, which they proceeded to make into one of the most epic rail setups ever seen in the UK.

Designed by Joe Rackley (head of the Hemel Snow Centre DWA shaping crew) and shaped by a team of experts from both Hemel and Milton Keynes, this setup was getting people frothing right from the moment the very first pictures were released online. When the plans were made into reality, it definitely didn’t disappoint.

As this video (filmed and edited by the Family Creative) shows, there’s a hell of a lot of effort goes into creating a comp and a setup like that. But damn, was it worth it. Read our full report of the evening here, and watch the video highlights here.





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