Shaun White goes down for ten

Shaun White and Burton Snowboards today announced that they have signed a ten year partnership deal, the longest in the sport of snowboarding, whereby Shaun will continue to ride for Burton’s Global Team, in addition to working with the company on expanding The White Collection, his signature line of hardgoods and outerwear that has been highly successful since it launched four years ago.

The White Collection, which includes a signature board and boot, a snowboarding outerwear line and R.E.D. helmet, will expand to include additional items for men and boys, including: snowboarding-related bags, luggage and clothing accessories and lifestyle products such as beanies, hoodies and tees. In addition, the collection will also now offer a new line of snowboarding outerwear for women beginning with the 2009 collection, which will be unveiled at the SIA snow industry trade show on January 29. The partnership also includes plans to further develop the youth offerings for snowboarding in The White Collection. Together, Shaun and Burton will build a dedicated product staff in its Irvine, California office, headed up by Jesse White, Shaun’s brother and long-time collaborator on this collection.

Shaun White had this to say about the deal, “I started riding for Burton when I was seven years old and Jake’s support has always been there. We have some big plans for The White Collection and I can’t think of a better home for me for the future. Thanks again, Jake!”


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