To celebrate the launch of their new Salomon and Bonfire websites, for the 09-10 season, the crazy cats at Salomon and Bonfire UK have come up with an interesting and unusual idea – they’ll be camping out at the Farmer’s Jam over at the Norwich Dryslope this weekend and giving away prizes to the first three people to go to their tent and sing the chorus of the Tina Turner classic “Simply the Best”. No we’re not kidding! We’d be their ourselves if we weren’t working our asses off on finalising the season’s first issue this weekend and if we could sing in tune! But cos we’re not, we thought we’d give our readers a heads-up on this chance to grab some sick free gear…click here to get your karaoke on and your practice in! Oh and the Farmer’s Jam promises to be as entertaining as ever too. It’s a long standing contest that pits simply the best (badum tish!) riders from all over the country against each other in a free jam style format. It’s that good that even the BBC are reporting it. Check it out!