If you want to take action sports to the next level, look no further than the nearest advertising executive, or this – amazing – Ford S Max commercial featuring none other than WL friend James Stentiford.
What better way is there showcase snowboarding to the world of naff hatchbacks than by towing a thoroughbred British freeride hero through the Newquay surf, dodging comatose GCSE graduates as he goes.
The best bit has to be the guy riding side saddle as he approaches Stenti, immediately followed by his doomed smile as he realises exactly what he’s let himself in for.
