How's this for a way to celebrate launching a new business? Misguided Fools, a brand set up by a group of seasonnaire mates from the Three Valleys, is giving away a bumper prize consisting of one of every single product in their range.
The brand has been on sale online since the start of the season. Despite the fact that it won't be launching in shops until next winter, they're already starting to make waves over in France, where they're based.
As well as hooking up a bunch of talented Brits and locals in various resorts, they're also getting involved in the music scene out in them thar hills, with events planned in Meribel (March 5th) Val Thorens (March 13th) Tignes (March 20th - to coincide with the X Games) and La Plagne (March 26th) in the next few weeks.
Oh, and how about that stuff they're giving away? Well, here's what you need to do to win it.
1) Like the Misguided Fools Facebook Page.
2) Post your answer to this ridiculous question in the 'comments' section below:
Which seminal Manchester band wrote the classic song Fool's Gold?
3) That's it. It's so simple, a fool could do it...