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Sam McMahon


A skateboarder since the age of twelve, Sam discovered snowboarding at university which led to the swift collapse of his degree. Upon graduating he moved to the mountains and has rarely been seen on UK soil since. These days he calls Morzine home and that’s where you can find him, attempting lines when there's powder or hanging out with his dog when there's not. After years of grotty ski-bum work he’s now the Video Editor for Whitelines and Onboard - searching the globe for a chance to film that elusive snowboarding cat.

Sam McMahon's articles

GoPro Announce Brand New HERO7 Range - Preview

Three new GoPros with new HyperSmooth stabilisation

GNU - AYSM The Movie

GNU's 2018/19 boards are now available, and to celebrate here's three minutes of weird

Kaunertal To Open Brand New Snow Park

Famous half-mile jib line to be replaced by all-new 'Nature Run'

Snowboard Gear Guru Episode 6: What Are Goggle Lens Tints?

Sunny lens or greybird? What goes on in your goggles

Why Snowboarders Should Try Wakeboarding

One reader's overreaction to being told his second hobby takes place in duck shit

The Best Summer Ski Resorts In Europe 2018

YES, we know we left out dryslopes and snowdomes...

How To Store Your Snowboard Gear In The Summer

Keep your snowboard secure during the summer

Ortovox Issues Recall Of 3+ Avalanche Transceivers

Recall begins on 25th May and affects devices running software version 2.1

Whitelines X Brethren Apparel Snowboard Hoodie

Packed with tech and with a fresh look to boot, the WLxBA hoodies are ready to order

Horsefeathers Reflective Line

Horsefeathers release new Reflective line of apparel - are you (in)visible?

Rylo 360 Camera Review

How does this 360 video startup compare to the big guns?

ROUGH CUTS: Snooks Outerwear

A closer look at the UK-made women's brand

How To Be A Snowboard Instructor - Part 1: Standard Turns

Trying out BASI's snowboard instructor training

Snowboard Gear Guru Episode 4: Airbags? Big Fan!

A closer look at the Pieps Jetforce avalanche backpack

How To Straight Line On A Snowboard

Why speed is your friend on the mountain