Factory Media Snowboarding Head of Content Ed Blomfield caught the snowboard bug at a young age – brought up in Yorkshire, he witnessed the Pennine dryslope scene in its 90's heyday and once earned detention at school for dying his hair blonde in an ill-advised homage to Jamie Lynn. In 2005, after three seasons in Tignes and four years studying English/chasing the snow in Scotland, Ed took the reins at the UK's finest snowboard mag. As well as writing, editing, trapping heffalumps and occasionally filming, Ed now looks after OnboardMag.com, as well as good old Whitelines, but still finds the time to shoot stills and venture out on snow.
In the era of instagram and 'free' content, can shred photographers still make a living? And how much image manipulation is too much?
Video introduction to the Sochi pipe hero.
DUTCH SNOWBOARDER SHOWS SUPPORT WITH RAINBOW GLOVE GESTURE
SANDBECH AND PARROT WIN THEIR HEATS
Phone footage emerges showing the crash that gave Norway's Torstein Horgmo a broken collarbone and took him out of the Olympic Slopestyle in Sochi.
Join O'Neill and friends to watch the action from Sochi on the big screen and enjoy free drinks at the after-party.
Download this stunning black and white snowboard wallpaper for your desktop here.
Burton have unveiled a vintage patchwork style design for their official Team USA snowboard outerwear, to be worn by Shaun White and the rest in Sochi.
Video clip of Halldor Helgason pulling an insane backflip to 360 in his native Iceland.