Factory Media Snowboarding Head of Content Ed Blomfield caught the snowboard bug at a young age – brought up in Yorkshire, he witnessed the Pennine dryslope scene in its 90's heyday and once earned detention at school for dying his hair blonde in an ill-advised homage to Jamie Lynn. In 2005, after three seasons in Tignes and four years studying English/chasing the snow in Scotland, Ed took the reins at the UK's finest snowboard mag. As well as writing, editing, trapping heffalumps and occasionally filming, Ed now looks after OnboardMag.com, as well as good old Whitelines, but still finds the time to shoot stills and venture out on snow.
Another season comes to an end here at White Lines, but for the first time since the magazine began in 1995 our designer, Tudor Thomas, sadly won’t be returning next year. He’s calling it quits so he can concentrate on other work (the kind that actually pays the bills!).
It’s taken a while – 69 issues to be exact - but White Lines finally has a female rider on the cover. Why so long? To be honest, we hadn’t received a shot of a girl that was outstanding enough to warrant it. Not that this year in particular has seen female riding improve; for several winters now it’s been coming on leaps and bounds, thanks in a large part to filmmaker Josie Clyde and the ChunkyKnit crew.
Last month we ran a shot of Mads Jonsson in the gallery. Whether you saw that issue or not, there’s going to be no getting away from his exploits this season. A similar photo is already gracing the cover of the 07 Burton catalogue, while the story of the massive hip and Mads’ attempt to reach orbit will be documented in their new team movie, For Right or Wrong.