Snowboarding once again rears its head in the mainstream, with unintentionally hilarious results:

The advert as a whole is annoying (summed up beautifully in one YouTube comment as "that was quite beastly and very mythical rapping!"), but it's the stance on the board that cracks us up. Either this guy's slowly converting from mono-boarding, or he got Stevie Wonder to mount his bindings. Either way, if anyone reckons they can pull that off, we'd love to see the pics!

This was first spotted by the good folk over at YoBeat who, given their American-ness, probably had the privilege of seeing this on the telly. Lucky them....