This has got to be one of the greatest unintentional advertising gimmicks ever. This German chap thought it'd be a brilliant idea to swear a bit, shout something about his new band 'SysKill' and cannonball into an icy pond. As you do. But as he soon finds out, mother nature doesn't take being spoken of like that too kindly.
Motherfucking fucking vorld = 1, obnoxious german shouty man and SysKill = 0.