Poor Da Kine - that's a cool logo ident they've got at the start of this, but (and I'm sure we'll find ourselves saying this A LOT this winter) Brain Farm did it better. Still, it's an awesome clip of some of Eric Jackson's best pow shots from last season, all in the name of promoting some new swag for 2012.

No doubt we'll see the further adventures of E-Jack and the Powdered Doughnut this season. Maybe he'll go riding with Jake Blauvelt some more?