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In case you haven't heard of them, Burn are another energy drinks company. In fact they're the European version of Relentless, both of whom are owned by Coca Cola. And like all self-respecting energy drinks companies, they are keen to associate themselves with the action sports market. Which is how Gigi Rüf, Ståle Sandbech and Arthur Longo came to be riding through a darkened forest with flames coming off their boards in this slick viral advert. Not sure what all that nature garble at the start is all about, but you can't argue with a bit of fire. Ever.