Recently Rip Curl hired the guys who invented the bullet time effect seen in the Matrix Films to make an ad for one of their new boardshorts. They took Mick Fanning, Stephanie Gilmore, Owen Wright and Matt Wilkinson, to a wave-pool in Malaysia to shoot it. I won't bother describing the action (I'm not sure I could if I tried!) but it's safe to say the results are pretty spectacular! Let's hope this kind of thing spreads to their snowboard division - imagine Victor de le Rue cranking out one of his pitch-perfect cab 9s for these cameras.

Of course Richard Prendigast already tried a version of this at last year's Jib Vid, casting Forum's Mario Kaepelli in the role of 'The One'. If you wanna see how the Rip Curl crew and TimeSlice films put this ad together, hit 'more' to see the making of - oh, and feel free to skip through the bits where the aging Aussies rant on about how super-tech their board shorts are...